Serena Samra Coaching

Serena Samra Coaching is a bold, elevated brand designed to exude confidence, power, and editorial sophistication. With rich burgundy tones and minimalist design, it speaks directly to ambitious women ready to step into their next level. The identity is both empowering and luxurious—mirroring the high-end, transformative coaching experience Serena offers.

Serena came to me looking for a brand that truly reflected the confidence and sophistication of her coaching style. Her existing visual identity felt flat and disconnected from the bold, transformative work she was doing with her clients. Together, we created a refined, editorial brand that elevated her presence and positioned her as a high-end coach—giving her the clarity, confidence, and visual power to show up unapologetically and attract the right audience.