A bold, empowering brand created for a female gym coaching business owner who’s all about strength, confidence, and standing out. This project combines striking visuals with a powerful identity designed to inspire both the coach and her clients to show up, own their space, and lead with impact.

A bold, elevated brand designed to reflect confidence and clarity. With a refined editorial style and a rich burgundy and neutral colour palette, the visual identity positions Serena’s coaching services as high-end, empowering, and deeply impactful for purpose-led women.

A playful, plant-loving bookstore brought to life through bold, bright, and friendly branding. Created for Rhianne, a passionate female founder, the visual identity is designed to spark curiosity, invite connection, and attract a vibrant, like-minded community.

A dynamic and playful brand bursting with bright purples and blues, created to bring a bold sense of fun and strength to the beauty industry. Featuring custom packaging mockups, the visual identity is designed to feel empowering, energetic, and full of personality.