Surge Social LTD

While working with Surge Social, a digital marketing agency based in London, I led a full refresh of their social media visuals, bringing in a bold, clean, and contemporary aesthetic. I focused on creating highly engaging graphics that blended sharp serif typography with modern sans-serifs, soft gradients, and cohesive brand elements.

The visual system I developed was designed to make the content more eye-catching and memorable, using layered textures, playful icons, lifestyle photography, and strategic use of whitespace to create balance and flow. These visuals supported a range of content types, from industry commentary and team culture to marketing tips and client highlights, all while maintaining a consistent and polished look across the grid.

My aim was to elevate the brand’s visual identity through all of their digital platforms and ensure every asset felt distinct yet unified, instantly recognisable as Surge Social at a glance.