The Amplify Academy
The Amplify Academy is a bold, empowering brand created for Esmee, a female-led gym coaching business with a mission to help women build strength and confidence. The branding is dynamic and powerful—featuring strong typography, energetic color choices, and a fearless visual identity that reflects the academy’s commitment to transformation and empowerment.
Esmee came to me looking for a brand that truly reflected the energy and empowerment behind her vision for The Amplify Academy. She wanted to break away from the typical, 6 week shred aesthetic and instead create something bold, inspiring, and unapologetically female-led. Through strong, expressive visuals and confident design elements, we built a brand that not only captures the strength of her community but also positions her business as a powerful space for women to grow and thrive.